The Beautiful Mind Series

The Beautiful Mind Series

The Beautiful Mind Series

This is a unique collaboration between a famous nose, a renowned graphic designer, and an intellectual giant: Geza Schoen, Paul White (Me Company), and Christiane Stenger. With the new brand The Beautiful mind, Geza Schoen, the brain behind the cult perfume series Escentric molecules, reacts to celebrity perfumes, in particular those of the so-called It Girls. Why would someone want to wear a Paris Hilton perfume? Schoen was nspired to honour women who have a remarkable gift, such as the young genius Christiane Stenger. They met in Berlin and worked together for a month to develop what would become The Beautiful mind. For the packaging, Paul White designed a transparent red acrylic box, with foil printed with Stenger's face changing into an abstract design. Its complexity and allure are a perfect reflection of the perfume itself.