For the ultimate perfume experience, apply the perfume to warm skin, i.e. pulse points such as your neck, wrist, inner part of your elbows and the back of your knees. For perfume spray: Diffuse a 'cloud' of perfume in the air and walk through, your hair is an excellent perfume carrier (however, never spray directly onto the hair). The Molecule-fragrances are composed of one molecule, Iso E Super. This molecule makes the fragrance different from all the 'normal fragrances'. Molecule is not always continuously present for yourself, this means that you can't smell the fragrance but others can. This is due to the molecule Iso E Super. It comes and goes, like how the wind goes. Because the fragrance is concentrated to 65% with that special molecule, it is hard to recognize for our own nose. When you like to be able to smell the fragrance, we would recommend the Escentric-fragrances. These are a little sweeter, because it contains more ingredients than the Molecule-fragrances. Therefore it will also be better recognized by the nose. Molecule can also be combined very well with other fragrances and it is also a good combination with the Escentric-fragrances.