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What does a serum do for your face?

Discover the magic of serums in our blog: the secret weapon in your skincare routine. Refined and powerful, serums penetrate deeply into the skin to address specific
conditions, ranging from brightening to providing intensive hydration. Let us guide you to the perfect serum that transforms not just your routine but your skin as well.

What does a serum do for your face?

Discover the magic of serums in our blog: the secret weapon in your skincare routine. Refined and powerful, serums penetrate deeply into the skin to address specific conditions, ranging from brightening to providing intensive hydration. Let us guide you to the perfect serum that transforms not just your routine but your skin as well.

What exactly are facial serums?

A facial serum is distinct from a moisturiser due to its refined composition, based on water, oil, or gel, enriched with concentrated active ingredients. These specially developed formulas provide targeted solutions for specific skin conditions or needs. A serum applied before your daily moisturiser in the morning and evening is essential for radiant skin. It is central to a refined care routine aimed at refining your skin.



The difference between a serum and a cream

The distinction between a cream and a serum is notable, not just in the packaging size - with a serum packed in a smaller bottle - but also in the formula itself. Unlike the rich texture of a cream, a serum offers a liquid and light consistency. Furthermore, a serum leaves no oily or sticky residue on the skin.

Under a microscope, the difference between a cream and a serum becomes even clearer, particularly in the size of their molecules. Creams are composed of larger molecules, making it difficult to reach every skin layer effectively. Serums, on the other hand, contain finer molecules that easily and deeply penetrate the skin, where they release their active ingredients. The smaller molecules mean that serums are richer in active and essential ingredients than day or night creams. Although this increases the price of serums, their concentrated formula ensures intensive skin care


The benefits of facial serums

Serums address specific skin conditions such as dryness, fine lines, pigmentation, and acne. Unlike other skincare products, serums are highly dosed and, therefore, effective. The beauty of a serum is that you often notice a boost in your skin in a short time, such as a clearer complexion or reduced visibility of fine lines.

How to apply a serum correctly?

Apply a facial serum after cleansing your skin and before applying your moisturiser. By following the steps below,
you ensure that you get the most out of your serum and that your skin looks and feels its best.

1. Apply a toner to soothe, hydrate, and refine pores. A toner also helps to restore the pH balance of your skin and makes it more receptive to the benefits of the serum.

2. Take a few drops of serum in the palm of your hand. Warm the serum by gently rubbing your palms together. This helps to improve the serum's absorption.

3. Gently pat the serum onto your face and neck with your fingertips. Use light massaging motions to help the serum absorb into the skin. Avoid the eye contours.

4. Focus on areas that need extra attention, such as fine lines or pigmentation. Ensure you distribute the serum evenly for uniform coverage.

5. Allow the serum to absorb for a few minutes before continuing with your skincare routine. This gives the serum time to penetrate the skin sufficiently.

6. Finish with a hydrating moisturiser to lock in moisture and provide an extra layer of protection for the skin. This also helps to enhance the effects of the serum.

How to apply a serum correctly?

Apply a facial serum after cleansing your skin and before applying your moisturiser. By following the steps below, you ensure that you get the most out of your serum and that your skin looks and feels its best.

1. Apply a toner to soothe, hydrate, and refine pores. A toner also helps to restore the pH balance of your skin and makes it more receptive to the benefits of the serum.

2. Take a few drops of serum in the palm of your hand. Warm the serum by gently rubbing your palms together. This helps to improve the serum's absorption.

3. Gently pat the serum onto your face and neck with your fingertips. Use light massaging motions to help the serum absorb into the skin. Avoid the eye contours.

4. Focus on areas that need extra attention, such as fine lines or pigmentation. Ensure you distribute the serum evenly for uniform coverage.

5. Allow the serum to absorb for a few minutes before continuing with your skincare routine. This gives the serum time to penetrate the skin sufficiently.

6. Finish with a hydrating moisturiser to lock in moisture and provide an extra layer of protection for the skin. This also helps to enhance the effects of the serum.

Which facial serum suits your skin condition?

In the skincare world, you'll find a wide range of serums, each designed to address specific skin conditions, from dehydrated to tired skin. Our Skin Experts have listed and explained some of the key serums for different skin conditions, making the choice a bit easier for you.


Signs of skin ageing

Anti-ageing serums are designed to address signs of ageing, such as fine lines and reduced elasticity, by stimulating skin renewal and improving firmness. They contain powerful ingredients like retinol, hyaluronic acid, and vitamin A, which help promote a radiant, healthy complexion. Collagen serums increase collagen production, making the skin firmer and more supple, while serums with retinol effectively accelerate skin renewal and contribute to an even skin texture.


Dehydrated skin

For those needing intensive hydration, a hydrating serum or a serum with hyaluronic acid is suitable. This serum aims to improve the skin's moisture balance, giving it a more radiant and firmer appearance. A hydrating serum is perfect for people with dehydrated skin.


Sensitive skin

If you have sensitive skin, consider a serum enriched with vitamin E. This powerful ingredient is known for its antioxidative properties, which strengthen the skin barrier and help repair the skin at a cellular level. A vitamin E serum intensely nourishes and hydrates while also providing an extra protective layer against external harm such as air pollution and UV radiation.

Which facial serum suits your skin condition?

In the skincare world, you'll find a wide range of serums, each designed to address specific skin conditions, from dehydrated to tired skin. Our Skin Experts have listed and explained some of the key serums for different skin conditions, making the choice a bit easier for you.


Signs of skin ageing

Anti-ageing serums are designed to address signs of ageing, such as fine lines and reduced elasticity, by stimulating skin renewal and improving firmness. They contain powerful ingredients like retinol, hyaluronic acid, and vitamin A, which help promote a radiant, healthy complexion. Collagen serums increase collagen production, making the skin firmer and more supple, while serums with retinol effectively accelerate skin renewal and contribute to an even skin texture.


Dehydrated skin

For those needing intensive hydration, a hydrating serum or a serum with hyaluronic acid is suitable. This serum aims to improve the skin's moisture balance, giving it a more radiant and firmer appearance. A hydrating serum is perfect for people with dehydrated skin.


Sensitive skin

If you have sensitive skin, consider a serum enriched with vitamin E. This powerful ingredient is known for its antioxidative properties, which strengthen the skin barrier and help repair the skin at a cellular level. A vitamin E serum intensely nourishes and hydrates while also providing an extra protective layer against external harm such as air pollution and UV radiation.

Tired skin

After a long workday, a period of stress, or insufficient sleep, our skin shows signs of fatigue and a lack of elasticity.
To tackle these challenges, a serum with vitamin A or a glow serum is the perfect solution to restore and enhance the skin's
natural glow. A glow serum aids in revealing a refreshed complexion by brightening the skin tone, softening pigmentation spots,
and promoting even healthy skin. On the other hand, a serum rich in vitamin A provides essential ingredients
that address the formation of fine lines and pigmentation and encourage cell renewal, resulting in a radiant complexion.

Tired skin

After a long workday, a period of stress, or insufficient sleep, our skin shows signs of fatigue and a lack of elasticity. To tackle these challenges, a serum with vitamin A or a glow serum is the perfect solution to restore and enhance the skin's natural glow. A glow serum aids in revealing a refreshed complexion by brightening the skin tone, softening pigmentation spots, and promoting even healthy skin. On the other hand, a serum rich in vitamin A provides essential ingredients that address the formation of fine lines and pigmentation and encourage cell renewal, resulting in a radiant complexion.

Would you like personal advice on discovering a suitable serum for your skin? Then contact our online Skin Experts or visit one of our Skin boutiques.