What is a good skincare routine?
Our Skins Experts believe that a good skincare routine starts with understanding your skin. The basics are often the same - cleanse, condition, protect - but the products vary by skin type. In this Short Story, you'll discover the right order of application, what your routine should include and more about the skin's microbiome.
What is the right order of skincare?
The order of your routine determines how effectively your products work. Each step builds on the previous one and prepares your skin for what follows. Here is the recommended order of a skincare routine:
- Cleanser: removes dirt, sebum and make-up, and prepares your skin for the next steps.
- Toner or essence: hydrates, soothes and restores pH.
- Serum: rich formula with active ingredients for a specific skin need.
- Eye care: extra attention for the delicate skin around the eyes.
- Moisturiser: hydrates and seals previously applied products.
- SPF (morning): protects against harmful UV rays and skin ageing.
What should be in your skincare?
The basics in every skincare routine are the same, but your skin type determines the products. Our Skins Experts have created a routine for each skin type to guide you in your choices:
Experienced skin benefits from firming ingredients that support elasticity and soften fine lines.
Hydrating textures and protective creams help restore the skin barrier.
Choose soothing ingredients and fragrance-free products to soothe and protect skin.
Give your skin a boost with glow-boosting formulas enriched with antioxidants and exfoliating acids.
Specific products that respond to skin thickness and shaving behaviour for comfort and care.
The microbiome of your skin
On our skin lives an invisible layer of micro-organisms: the microbiome. The microbiome consists of good bacteria that protect and balance the skin barrier. A disrupted microbiome can lead to redness, dryness or blemishes. Our Skins Experts recommend products that support this natural balance. This is how you maintain healthy, resilient and radiant skin. Find out more in our Skins Story: The secret to radiant skin.
Advice from Skins Experts for your skincare routine
Our Skins Experts are always ready to advise you on which products best suit your skin type and personal needs. Whether you are just starting out or want to refine your routine, together we will find a skincare routine that really works for you.
