Perfume house Creed has ensured its unique traditions and delicate processes have been handed down from father to son through seven generations. Creed’s highly valued scents are still created by the classic infusion technique. Oliver Creed travels the world with his son Erwin researching exclusive essences. He knows how to excite the senses with Bulgarian rose, Italian jasmine, vetiver from Haiti and mysore from India. Creed is a much loved brand among the rich and famous. One example is ‘Fleurissimo’, a refreshing floral perfume, designed for Grace Kelly to wear on her wedding day.