Six years ago, the founders of Virtue came across something extraordinary. Scientists had found a new way to collect Keratin in its pure form, which is the protein that makes up 90% of our hair, skin, and nails. They had discovered Alpha Keratin 60ku. Virtue infuses all their hair products with this protein that repairs, smooths, and nourishes hair, strand by strand. The brand is inspired by a mission to give everyone their best hair scientifically possible. All Virtue’s products are free from sulfates, parabens, ftalates and other damaging ingredients. They empower people by radically improving the health, quality, and appearance of their hair.