Everything you need to know about organic beauty at Skins

Organic beauty sounds straightforward, but it needs some explaining. After all, when can a product be called organic, and what does that say about the ingredients you apply every day?

In this Story, you’ll discover what organic cosmetics mean, how to recognise well-founded claims, and how organic beauty is making a comeback in the Skins range.

SHOP NATURAL AND ORGANIC BEAUTY PRODUCTS

What does ‘organic beauty’ mean?

Organic beauty refers to cosmetics containing ingredients sourced from organic farming. These are grown in accordance with established standards, with strict rules governing the use of synthetic pesticides, artificial fertilisers and genetically modified organisms.

Organic does not automatically mean that a product works better for your skin. The claim mainly says something about the origin and cultivation of the ingredients. Ultimately, it is the full formula that determines what a product does and how it feels on your skin.

What is the difference between natural and organic?

Natural and organic beauty are often mentioned together, but they do not mean the same thing.

Natural beauty products contain ingredients from sources such as plants, minerals or water. These ingredients are not automatically organically grown. An ingredient may only be called organic if its cultivation meets organic standards and the claim can be substantiated.

That’s why Skins looks beyond the words on the packaging. Certifications, documentation and clear information about the origin of ingredients provide insight into what a brand can actually substantiate.

Why are more and more people choosing organic beauty?

The focus on organic beauty stems from a need for transparency. People want to know where ingredients come from, how they are grown and what choices a brand makes behind the scenes.

Organic farming focuses, amongst other things, on preserving soil quality and biodiversity. For many people, this aligns with a conscious approach to personal care and the world around them. Not because every other formula is inferior, but because organic certification provides extra insight into the origin and treatment of ingredients.

Skins therefore only communicates organic claims when a brand backs them up with independent certification or a clear Proof Point.

How can you recognise organic cosmetics?

An organic claim requires substantiation. Some products carry a recognised certification, such as COSMOS Organic, Ecocert, Soil Association Organic, NATRUE Organic or USDA Organic. Others use Proof Points to indicate which proportion of the ingredients is certified organic.

For example, look out for the following points:

• Is it clear which ingredients are organic?
• Is the claim backed up by a certification or a ‘Proof Point’?
• Does the brand provide information about the origin and formulation?

Our selection of organic brands

Within the Skins collection, you’ll find brands that are mindful of the origin of their ingredients. Some products are certified organic. Others contain certified organic ingredients as part of a broader natural formula.

Rudolph Care, On The Wild Side and HONEY demonstrate how organic beauty can be incorporated into different stages of your routine – from cleansing to care for the face, body and hair.

Skins takes a holistic view: the formula, the experience, the evidence behind the claims, and the way a brand communicates its choices.

An organic beauty routine

You don’t need to completely overhaul your routine to discover organic beauty. Choose a product that suits your skin or hair’s needs and build on that.

Cleansing
On The Wild Side’s Cleansing Oil and Rudolph Care’s Hydrating Cleansing Milk cleanse effectively and leave the skin feeling comfortable.

Skincare
On The Wild Side’s Milky Lotion has a light texture. HONEY Face Oil helps leave the skin feeling supple and nourished.

Body and hair
Rudolph Care’s Açai Body Lotion and Hand Cream nourish the skin with comfortable textures. On The Wild Side’s Daily Shampoo gently cleanses the hair and fits easily into your existing routine.

Organic within Conscious Curation

Organic is one of the selections within Conscious Curation. Here, Skins brings together brands that demonstrate their commitment to People & Planet through Provenance’s Proof Points.

The organic selection is based, amongst other things, on Proof Points such as COSMOS Organic, Ecocert Natural and Organic Cosmetic, NATRUE Organic, Organic Ingredients, Soil Association Organic and USDA Organic.

Not every conscious brand is yet affiliated with Provenance. The absence of a Proof Point therefore does not automatically mean that a product or brand does not make conscious choices.

Frequently asked questions about organic beauty

Is organic beauty better for your skin?

Not necessarily. ‘Organic’ refers to the origin and cultivation of ingredients. It is the full formula that determines a product’s effectiveness, tolerability and user experience.

Is organic the same as natural?

No. A natural ingredient comes from a natural source, but is not automatically organically grown. A natural ingredient is therefore not automatically organic. However, an organic ingredient is, by definition, natural.

Can any brand use the term ‘organic’?

An organic claim must be accurate and verifiable. That is why Skins only accepts such claims when a brand can provide clear documentation, certification or proof points. The term ‘organic’ is protected. Legislation on organic products (organic legislation) specifies which terms, derivatives or diminutives certified organic companies are permitted to use in various languages. In Dutch, these are the words ‘biologisch’, ‘bio’ and ‘eko’ (either on their own or in combination with the product). You must not, therefore, use the word ‘biologisch’ for a non-organic product. This applies to labels, packaging and all advertising material.

Are all natural products organic?

No. A product may contain natural ingredients that have not been grown in accordance with organic standards.

Why do people choose organic beauty products?

The focus on organic beauty stems from a need for transparency. People want to know where ingredients come from, how they are grown and what choices a brand makes behind the scenes.

Organic farming focuses, amongst other things, on preserving soil quality and biodiversity. For many people, this aligns with a conscious approach to personal care and the world around them. Not because every other formula is inferior, but because organic certification provides extra insight into the origin and handling of ingredients.

Which organic products can you find at Skins?

The collection includes, amongst others, On The Wild Side Milky Lotion, Rudolph Care Hydrating Cleansing Milk, HONEY Face Oil, Rudolph Care Açai Body Lotion and On The Wild Side Daily Shampoo.

On the product page, you can see which certifications and Proof Points apply to each product. You can use the filters for sustainability claims to search specifically for organic beauty products.