What is a good skincare routine?

Our Skins Experts believe that a good skincare routine starts with understanding your skin and paying attention to its needs. The basic steps - cleanse, condition and protect - are the foundation, but how you fill them in varies by skin type. In this Short Story, you will read how to follow the right order of application, which elements should not be missed and what role the microbiome plays in healthy, glowing skin.

SHOP SKINCARE

What is the right skincare order?

The order of your routine determines how effectively your products work. Each step builds on the previous one and optimally prepares your skin for what follows. Our Skins Experts recommend this build-up for a complete routine that keeps your skin balanced:

1. Cleanser: removes dirt, sebum and make-up, and prepares your skin for the next steps.
2. Toner or essence: hydrates, soothes and restores pH.
3. Serum: rich formula with active ingredients for a specific skin need.
4. Eye care: extra attention for the delicate skin around the eyes.
5. Moisturiser: hydrates and seals previously applied products.
6. SPF (morning): protects against harmful UV rays and skin ageing.

Exfoliants and masks should be used as an extra step after cleansing, once to three times a week.

What should be in your skincare?

The basics in every skincare routine are the same, but your skin type determines the products. Our Skins Experts have created a routine for each skin type to guide you in your choices:

• How to care for blemished skin: balance and clear pores

Blemish-prone skin benefits from balancing formulas that purify the pores without stripping the skin. Gentle cleansers with salicylic acid and lightweight hydrating gels help regulate sebum production.

• How to care for experienced skin: support elasticity and soften lines

Mature skin thrives on firming ingredients such as peptides and hyaluronic acid. Choose rich creams that provide comfort and serums that support skin elasticity.

• How to care for dry skin: hydrate and repair your skin barrier

Hydrating textures such as creams and oils help to repair the skin barrier. Our Experts recommend serums with hyaluronic acid and creams with ceramides to retain moisture.

• How to care for sensitive skin: soothe and protect

Opt for soothing ingredients such as chamomile or niacinamide. Fragrance-free creams and gentle cleansers provide comfort and help protect the skin.

• How to take care of dull skin: boost the glow with antioxidants

Give your skin a boost with antioxidants such as vitamin C and exfoliating acids. A serum with fruit acids or a light exfoliant helps renew the skin and enhance its natural glow.

• How to care for male skin: focus on recovery and comfort

Male skin is often thicker and may be sensitive after shaving. Our Experts recommend refreshing gels or calming aftershave balms, paired with fast-absorbing moisturisers for lasting comfort.

The microbiome of your skin

On our skin lives an invisible layer of micro-organisms: the microbiome. The microbiome consists of good bacteria that protect and balance the skin barrier. A disrupted microbiome can lead to redness, dryness or blemishes. Our Skins Experts recommend products that support this natural balance. This is how you maintain healthy, resilient and radiant skin. Find out more in our Skins Story: The secret to radiant skin.

Advice from Skins Experts for your skincare routine

Our Skins Experts are always ready to advise you on which products best suit your skin type and personal needs. Whether you are just starting out or want to refine your routine, together we will find a skincare routine that really works for you.