Eight Korean beauty brands
you should know about
Korean beauty is much more than just skincare.
Korean beauty rituals call for attention, not haste. In our selection, this philosophy takes on a different form each time.
Discover eight brands, each with its own unique take on beauty.
Hyeja
Hyeja was founded on the belief that beauty lies in simplicity and embracing imperfection. Korean beauty principles and Eastern philosophy are combined with effective skincare that is gentle on both the skin and the planet. The products are tested and formulated by dermatological experts in Korea.
Clapoti
Clapoti combines centuries-old Korean beauty rituals with modern foot care. The brand, founded in Paris by Marie Perruchet, uses natural and organic ingredients from Korea. Clapoti takes a holistic approach to the body, with the feet as the foundation for well-being.
sisology
The South Korean perfume house Sisology compares life to analogue photography: you cannot edit or relive moments, and sometimes you only realise their value later on. It is precisely that feeling that lies at the heart of the fragrances: not the moment itself, but what it leaves behind.
BORNTOSTANDOUT®
For those who prefer to explore perfumery outside the box. BORNTOSTANDOUT® breaks with convention and uses perfume as an expression of rebellion, originality and creative freedom.
bfou
The South Korean bfou starts with a special ingredient: Korean ginseng. The formulas contain ginseng seeds, which are harvested only once every four years, combined with nutrient-rich ginseng water.
BEIGIC
The South Korean brand BEIGIC makes the green coffee bean the centrepiece of its vegan skincare range. The beans are harvested unripe in Peru and cold-pressed into oil and powder just before processing. The caffeine helps to support the skin’s barrier.
IMEAN BEAUTY
IMEAN BEAUTY combines Korean beauty with German scientific expertise. At its heart is Pisum Sativum, a vegan peptide developed in Germany and incorporated into Korean formulations. Every step in the routine centres on this active ingredient, which is designed to promote firmer skin and a more even texture.
LOOPS
Skincare in ten minutes. Each LOOPS hydrogel mask targets a specific skin concern, from hydration to a firmer appearance. Developed in collaboration with dermatologists in South Korea.
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