NARS is a makeup brand founded in 1994 by makeup artist and photographer François Nars. He wanted to offer a new perspective for beauty. In his work he searched for freckled models with raw beauty. It was a new concept. He wanted to show their humanity. François does not believe in natural beauty, but needs character and personality. Make-up allows you to be your true self and emphasize your own beauty. It helps you brave the world. The brand started with twelve colors of lipstick because François believes that lipstick is like a true love story. Meanwhile, NARS has grown into a makeup brand with a huge range of mascara, blush, foundation and everything else in the field of makeup.