Acqua di Parma is more than just a perfume brand: it’s a lifestyle in its most sophisticated form. As a brand they have some really clear convictions. Simplicity is essential for elegance, especially Italian elegance. Things that are made slowly and by hand develop a soul and imperfection is the only true form of perfection. Above all, Acqua di Parma celebrates simplicity, sincerity and generosity. Every perfume is made with the enormous dedication and extensive expertise that lead to the brand’s success. They only make use of the most prestigious essences and extracts. Colonia for instance, one of the absolute favourites, is made with lemon, orange and bergamot that are fed by the Italian sun, after which they were handpicked and distilled. The iconic flacon with its pure lines, inspired by art deco, are manufactured by master glass blowers and since the beginning is closed with the sophisticated black bakelite cap.