Make-up: the basis of a clean make-up look

A clean makeup look is all about freshness and balance. Not layers of make-up, but skin that looks cared for and reflects soft light. Make-up supports what is already there, with light textures and subtle shades that even out your skin without covering it up.

For beginners, this approach often feels natural. A few thoughtful products and simple techniques create a routine that takes little time, but gives you a groomed look every day.

Starting with the basics: skin prep for a natural glow

A great make-up look starts with skincare. When your skin is well-hydrated, make-up products develop more evenly and the results last longer. That is why skin prep is an important first step.

A mild exfoliant helps to remove dead skin cells and even out your skin. Afterwards, a hydrating serum and a caring moisturiser will balance your skin. Your skin looks calmer, pores appear more refined and make-up is easier to apply.

What steps go into a minimalist, fresh make-up look?

A minimalist make-up routine consists of a few logical steps. After cleansing and moisturising, you may want to apply a primer to soften your skin texture. Then follow with a light tint, such as a tinted day cream or Foundation, which will even out your skin while leaving its natural character visible.

Concealer is used in areas where you want some extra coverage. Subtly touch up your eyebrows, apply Mascara and add a soft lip colour if desired. Applying products in thin layers will keep your skin looking fresh and the look feeling effortless.

More inspiration for a natural look in our Skins Story on radiant make-up.

Repair and protection: the key to calm skin

The right shade of foundation or Concealer should barely stand out. The product blends with your skin and evens out your complexion without completely covering your face. It is precisely this subtle difference that gives a natural look.

So first pay attention to the undertone of your skin. It can be cool, warm or neutral. Always test a foundation on the jawline and check the colour in daylight to see if the shade matches both your face and neck. For a clean makeup look, light coverage often works best.

What does a tinted day cream do and how do I choose the right shade?

A tinted day cream combines care with a light tint. Your skin looks more even, while its natural texture remains visible. This makes it a great product for beginners with make-up or for days when you don't want to wear much make-up.

Choose a shade close to your own skin tone. Due to the light texture, the colour often adjusts itself. Apply the product with your fingers or a brush and spread it gently over your face so that the formula blends nicely with your skin.

How do I apply a light Concealer without it looking cakey?

A moisturising eye cream helps to keep the skin under your eyes supple. This allows Concealer to spread better and keeps the result looking softer.

Then apply a small amount of Concealer to areas where your skin needs some extra coverage. Blend gently with your fingertips or a make-up tool such as a slightly damp sponge. Fix only where needed with a minimal amount of powder so as not to highlight fine lines.