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    What’s the best way to apply Eyeliner?

    Eyeliner can define and enhance your eyes, but how do you apply it perfectly? Our Skins Experts are here to help with tips and techniques for achieving crisp lines, choosing the right eyeliner and understanding the differences between various types. Discover which eyeliner suits you best.


    What’s the best way to apply Eyeliner?

    Applying Eyeliner requires precision and the right technique. It’s important to start with a clean, dry eyelid so that your Eyeliner lasts as long as possible. Use a little eyeshadow primer for the perfect base. Then start with a thin line close to the lash line and build it up gradually. Use short, light strokes rather than a single continuous line for greater control. A steady hand helps, but if that’s difficult, you can rest your elbow on a stable surface. For a subtle look, use a soft pencil Eyeliner, whilst a liquid or gel Eyeliner is ideal for a sharp wing.


    What are the best Eyeliners?

    The choice of eyeliner depends on the look you’re going for and your experience with application. A liquid eyeliner with a fine tip creates precise lines and dramatic wings. Gel eyeliners offer more control and are perfect for a smoky effect. Eye pencil is versatile and easy to smudge for a softer look. Our Skins Experts recommend choosing an eyeliner that is long-lasting and highly pigmented, so the line stays looking great all day. A couple of favourites are the High-Impact Longwear Eyeliner by NARS, a richly pigmented, gel-like eyeliner pencil that lasts for up to 12 hours, and Ilia’s Clean Line Liquid Liner, a waterproof eyeliner with a flexible felt tip, allowing you to effortlessly create a subtle line or a bold cat-eye. Thanks to its quick-drying formula, the eyeliner stays perfectly in place from morning to night, without smudging or running.


    Shop all Eyeliners


    Which is better, eye pencil or Eyeliner?

    Eye pencil and Eyeliner both have their advantages. An eye pencil is easy to blend and ideal for a soft, natural look. It’s also easier to apply and can be corrected. Liquid Eyeliner offers a sharper and more intense line, making it perfect for a defined look. The choice depends on the look you want to create and your personal preference.


    Different types of Eyeliner

    What types of Eyeliner are there? There are a number of different types of Eyeliner.

    Liquid Eyeliner – this Eyeliner has a liquid formula and usually comes in a bottle with a fine brush or felt-tip applicator. Perfect for crisp, defined lines and dramatic winged eyeliner.

    Eyeliner – often comes in a pot and is applied with a brush. Eyeliner is creamy and versatile: ideal for both soft, smoky looks and precise lines.

    Eye pencil – a classic that’s easy to apply and blend. Available in various textures, from soft and creamy to firmer for long-lasting precision. Suitable for both the upper lash line and the waterline.

    Kohl Eyeliner – an extra-soft, intensely pigmented Eyeliner that blends easily for a smudged or smoky effect. Often used on the waterline for a dramatic look.

    Pen Eyeliner (felt-tip Eyeliner) – similar to Liquid Eyeliner, but with a felt-tip-style tip for extra control and precision. Ideal for beginners or quick touch-ups.


    Which eyeliner is best for mature skin?

    As the skin ages, the eye contour may change slightly, making a gentler approach preferable. Our Skins Experts recommend a creamy Eyeliner or soft eye pencil, as these are less likely to settle into fine lines. Avoid extremely sharp lines and opt for a subtle smudge for a lifting effect. Brown shades can also create a softer, more flattering look than intense black.


    Get advice from our Skins Experts, online and in our Skins boutiques.

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