Virtue: innovative hair care with keratin for healthy and strong hair

Our Skins Experts are happy to introduce you Virtue: the brand that brings science and beauty together. Thanks to its unique Alpha Keratin 60ku® technology, damaged hair fibres are actually repaired. Virtue is the choice for those suffering from breakage, split ends or thinning hair. Discover how keratin intensively strengthens your hair and makes it shine.

Keratin shampoo for intensive repair

Keratin gives your hair back its natural strength and shine. In products like Virtue's Recovery Shampoo and Recovery Conditioner, the ingredient works purposefully to repair damaged fibres, leaving hair looking healthier and fuller.

What exactly does keratin do for your hair?

Keratin recognises damaged areas in the hair and replenishes them, reducing breakage and restoring shine. So your hair regains resilience and a groomed look.

The best shampoo for damaged hair

Hair that breaks or has split ends needs intensive repair. Virtue's formulas with Alpha Keratin strengthen and repair the hair structure, making your locks stronger and healthier. For example, try the Restorative Treatment Mask.

Are keratin products suitable for dyed or chemically treated hair?

Yes, coloured or chemically treated hair in particular experiences the benefits of keratin. It helps to restore structure, reduce breakage and preserve colour longer.

Solutions for thinning hair

Virtue also targets hair that is thinning or weakening. Keratin strengthens the hair fibre and helps bring back volume. For long-lasting results, our Skins Experts recommend the Flourish Shampoo and Flourish Density Booster, among others.

What is the difference between protein and moisturising products?

Protein products such as keratin strengthen and repair hair structure, while moisturising products add moisture and provide softness and shine. Together, they provide the ideal balance for healthy and strong hair.

Discover Virtue's full range at Skins

With Virtue, you choose innovative keratin technology that visibly repairs damaged and thinning hair. See the full Virtue collection at Skins and get advice from our Skins Experts for the perfect match for your hair type.